I recently had a conversation with a colleague about the incredible affect we've had on the world of music. I don't say that arrogantly, but as a radio programmer for over 34 years, it's amazing how many careers have been promoted or squashed by our decisions to play or not play songs on the radio. Inside the industry, we're called gatekeepers. We control the flow between all the music that is recorded and what actually gets heard by the masses on radio. Sure, there are other ways to become successful without radio airplay, but those artists aren't as rich, popular or famous as those who do make it onto the airwaves. Radio is what drives CD and concert sales. It's the engine that drives the ship of stardom. That's why I'm taking daily calls from record label executives and industry leaders - they want me to play their artists' material, and they're willing to do almost anything to make sure I do. in my earlier years, I was offered drugs, trips, cars, women and just about anything else they thought would entice my music decisions.
↧